With Important Leaders

Beauty is in the Eye of the Beholder

Natural treasures are loved by all.

Gems have no flaws, only the birthmarks

given to them by mother nature.

The life of beautiful jewelry lasts forever.

Culture, Art, Ethics, History, Religion, Love and Virtue

make Jewelry a wish waiting to come true.

Peace, Environmental Protection, Charity.

JewelryInstituteofAmerica.com is dedicated to promoting 5C in the gemstone grading standard instead of 4C as used by other gemstone educational institutes. The 5th C, CHARITY, is also the most important factor when determing the value of the stone. We strongly believe that a stone's or a piece of jewelry's value is associated with the value that it brings to our society.



It was a great pleasure to welcome Ms. Donna M. Baker, President and CEO of GIA (Gemological Institute of America), and Mr. Steven W. Relyea, Vice Chancellor of University of California, San Diego, to visit our Lucoral Museum on January 13, 2010.

感谢美国宝石学院(GIA)总裁Donna M. Baker 女士和加州大学圣迭哥分校主任Steven W. Relyea 先生拜访世界珠宝研究院,大东山珠宝博物馆。2010年1月13日


美国珠宝学院发起人Mr. Johnny Lu (左) 与校长Mr. Wayne Zirkin (右)在亚力桑那州图桑市与前美国宝石学院(GIA)前总裁Mr. Bill Boyajian (中) 会晤。2010年2月3日


Gemmological Association and Gem Testing Laboratory of Great Britain

英国宝石协会 台北大东山教学中心  10489 台北市南京东路三段90号

Lucoral Building, 90, Nanking E. Rd. Sec. 3 Taipei, 10489 Taiwan



Meeting with Gem-A CEO Dr. Jack M Ogden (middle). February 04, 2010

Jewelry Institute of America is proudly supporting Gem-A to translate its English course books to Chinese.




Meeting with Ms. Barbara Wheat, executive director of International Colored Gemstone Association. January 10, 2010

2010年1月10日 美国珠宝学院与世界彩色宝石协会的执行董事Barbara Wheat女士(左)会晤,商谈合作。

With Tucson Mayor

Welcome to Tucson - Jewelry Institute of America

Jewelry Institute of America is working with the Mayor of Tucson and the University of Arizona to promote jewelry and gemstone education, environmental protectrion and charity.

JIA at Tucson Jewelry Trade Show

From right to left: Tucson Mayor Mr. Robert E. Walkup;
Principal of Jewelry Institute of America: Professor Wayne Zirkin;
Founder of Jewelry Institute of America: Professor Johnny Lu;

2010 Tucson International Gem Show -- VIPs rewarded in Celebration Parties




JIA Intro

Dear Friend, JewelryInstituteOfAmerica.com(美国珠宝学院.com) is welcoming you to join! Through our joint efforts, by 2015, JewelryInstituteOfAmerica.com is going to have 500 authoritative gemstone experts, 10,000 of the world’s most important jewelry business owners, and 100,000,000 jewelry and gemstone enthusiasts as our principles, honorary chairs, board of directors advisors and members.

JewelryInstituteofAmerica.com believes that all must give back to the people of the earth to say "Thank You" for their treasures. In respect and appreciation of the people who live in the lands where these treasures are from and the people of labor to collect the raw materials and make them into beautiful products, our vision at JewelryInstituteofAmerica.com is to give back a portion of our profit to them. We also support young designers and institutions to help promote our cause.

Please send us your ideas and join us to make this happen.

Our headquarters are at 246 W 38th Street, New York, NY 10018, USA

Tel: 212-221-8288           Fax: 212-575-8828          

Email: 该E-mail地址已受到防止垃圾邮件机器人的保护,您必须启用浏览器的Java Script才能看到。


To counterfeit wishpearl salers

A letter to counterfeit wishpearl salers

TO :

I write on behalf of Lucoral Co. Inc., the owner of the Wish Pearl trademark.

It has come to our attention that you are selling the counterfeit Wish Pearls online. Your items have been manufactured or created in violation of Copyright and Trademark laws. In addition, the liquid in the oyster can of your counterfeit Wish Pearl is very dangerous. Instead of the legally approved safe formula, the counterfeit product manufacturers use poisonous and flammable ingredients for the oyster preservative liquid simply to reduce their cost. The liquid of the counterfeit Wish Pearl may cause death if consumed by mistake and explosion in air transportation.

Dealing in counterfeit products is against the law and anyone found committing these offenses is liable to face severe criminal penalties including large fines and imprisonment.

The Wish Pearl trademark is registered by Lucoral Co. Inc. in many countries in the classes of products & services. In addition, Lucoral has two million product liability insurance for Wish Pearl and owns the approved formula of the preservative liquid. Lucoral is entitled to take action against you for the infringement of our rights.

As a consequence thereof, you are requested:

1) To immediately take off the Wish Pearl merchandise on your website and product catalogue

2) Not to use the Wish Pearl trademark or any mark substantially identical or similar to it in any circumstances without our permit

3) To pay, in the event if any breach of these undertaking, USD 1,000,000.00.

We have reported your company and your website to the police department and general marshal. Should you not observe this warning and not undertaking within 10 days from the receiving of this notice, we will feel free to adopt any appropriate defense of our image and trademark.

Legal Department,

Lucoral Co. Inc.

Our Chinese website www.美国珠宝学院.com is in the process of being approved by China Internet Network Information Center (CNNIC). It will be launched immediately after we receive approval.


We welcome talented designers, online and direct marketing experts, web developers and people with creative ideas to join us!

JIA video clip Fashion Week-書法與時尚
JIA video clip 書法系列-天馬行空
JIA video clip 呂明鑑書法人生
JIA video clip First Lady Jewelry(1)
JIA video clip First Lady Jewelry(2)
JIA video clip Jewelry Institute project
JIA video clip Peace Dragon(龍之道)
JIA video clip 大東山珠寶 50 周年
Lucoral&Lupearl 50 Anniversary
JIA video clip 珊瑚颂(Coral Song)
JIA video clip Masami Collection
JIA video clip wish pearl at QVC
JIA video clip Lucoral& Lupearl
JIA video clip Luperla 2010
JIA video clip JIA Model Show
JIA video clip Geronimo III (1)
JIA video clip Geronimo III (2)
JIA video clip Geronimo III (3)
JIA video clip Royal Wedding 2011(1)
JIA video clip Royal Wedding 2011(2)
JIA video clip Royal Wedding 2011(3)
JIA video clip Royal Wedding 2011(4)
JIA video clip Royal Wedding 2011(5)
JIA video clip Royal Wedding 2011(6)
JIA video clip Support Miltary
and Their Families
JIA video clip Lucoral 2011
JIA video clip Pearl Bible
JIA video clip WishPearl Introduction
JIA video clip Amazon Pearl Farm
JIA video clip Rainbow Pearl
JIA video clip Precious Coral
JIA video clip Pearl Farm
JIA video clip Wish Paradise
JIA video clip Modeling in JIA
JIA video clip JIA in Tucson Show
JIA video clip Fashion NewYork
JIA video clip Jewelry Trade Show
JIA video clip L'oreal & LuPearl
JIA video clip Nano Tec Pearl Powder
JIA video clip WishPearl for Bridal
JIA video clip Pearl for Birthday
JIA video clip WishPearl for Hello Kitty
JIA video clip WishPearls for Disney
JIA video clip WishPearl for Hawaii
JIA video clip WishPearl for Paris
JIA video clip WishPearl for Japan
JIA video clip WishPearl for China
JIA video clip WishPearl for Canada
JIA video clip WishPearl for Italy
JIA video clip MicroSafe Technology
JIA video clip Billy Graham
JIA video clip Joel Osteen
JIA video clip Pope John Paul
JIA video clip Sacred Pearl Cross
JIA video clip Israelite & Jews
JIA video clip WishPearl at QVC
JIA video clip WishPearl for Holy Quran
JIA video clip The Salvation Army
JIA video clip Ellis Island Honor
JIA video clip WishPearl for Military
JIA video clip God Bless American
JIA video clip Woman Cancer Journey
JIA video clip WishPearl for UN
JIA video clip WishPearl World Peace
JIA video clip WishPearl Vision 2010
JIA video clip AAG Foundation
JIA video clip World Peace
JIA video clip Global Warming
JIA video clip 学院介绍(about us)
JIA video clip 大東山珠寶集團
(about Lucoral)-1
JIA video clip 大東山珠寶集團
(about Lucoral)-2
JIA video clip 大東山珠寶集團
(about Lucoral)-3
JIA video clip 中華國寶-珊瑚(1)
Ocean Treasure Coral
JIA video clip 中華國寶-珊瑚(2)
Ocean Treasure Coral
JIA video clip 中華國寶-珊瑚(3)
Ocean Treasure Coral
JIA video clip 中華國寶-珊瑚(4)
Ocean Treasure Coral
JIA video clip 中華國寶-珊瑚(5)
Ocean Treasure Coral
JIA video clip 中華國寶-珊瑚(6)
Ocean Treasure Coral
JIA video clip 澎湖大東山水族館
(Lucoral aquarium)-1
JIA video clip 澎湖大東山水族館
(Lucoral aquarium)-2
JIA video clip 李建軍談珠寶-1
JIA video clip 李建軍談珠寶-2
JIA video clip 李建軍談珠寶-3
JIA video clip 李建軍談珠寶-4
JIA video clip 李建軍談珠寶-5
JIA video clip 李建軍談珠寶-6
JIA video clip 呂樑鑑珍珠養殖場
(Lucoral Pearl Farms)-1
JIA video clip 呂樑鑑珍珠養殖場
(Lucoral Pearl Farms)-2
JIA video clip 呂樑鑑珍珠養殖場
(Lucoral Pearl Farms)-3
JIA video clip 呂樑鑑珍珠養殖場
(Lucoral Pearl Farms)-4
JIA video clip 呂樑鑑珍珠養殖場
(Lucoral Pearl Farms)-5
JIA video clip 呂明鑑談國寶珊瑚
(Johnny & Coral)-1
JIA video clip 呂明鑑談國寶珊瑚
(Johnny & Coral)-2
JIA video clip 呂明鑑談國寶珊瑚
(Johnny & Coral)-3
JIA video clip 呂明鑑談國寶珊瑚
(Johnny & Coral)-4
JIA video clip 呂明鑑談國寶珊瑚
(Johnny & Coral)-5
JIA video clip 呂明鑑談國寶珊瑚
(Johnny & Coral)-6
JIA video clip 澎湖鄉友會(1)
Penghu paradise
JIA video clip 澎湖鄉友會(2)
Penghu paradise
JIA video clip 澎湖鄉友會(3)
Penghu paradise
JIA video clip 澎湖鄉友會(4)
Penghu paradise

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